Myth #31: UX design is a step in a project
Many think that user experience design is confined to sketching the interfaces. However, UX design is a much broader process that - ideally - starts at the strategy level and affects the whole lifecycle of a project or a business.
UX design begins by learning about the business model, doing user research and understanding how a service can fit into the users’ lives in a meaningful way. Thus UX design has a crucial part in defining the business strategy, providing baselines for business decisions with such design deliverables as personas or user stories. A UX-driven process doesn’t end with the UIs either, it’s also about testing with people, supporting development, making ongoing adjustments even after the launch.
Myth #32: Success happens overnight
The Apple iPod instantly turned the MP3 player market upside down, right? Amazon changed the book selling business like a shot, didn’t it? Well, in fact they didn’t. No matter how it may seem from the outside.
The fact is that it takes many years to be an overnight success even for internet entrepreneurs. Years of hard work, learning, experimenting, and many failures along the way. And sometimes pursuing a project almost everybody dislikes, like developing Gmail with its “crazy Javascript stuff”.
